It is one thing to have a product. It is another thing having a functioning product.
However, the power of pitching your functioning product to the community your product is targeted at, can often be a whole new kettle of gold fish.
That is what i have found anyway.
A month ago, during a round table conversation with some of Accra’s tech minded individuals, i was informed that one of the biggest problems startups face has to do with exposure. It appears people do not know their story. Everyone is caught up with the hype of the few successful ones.
Despite my insistence that most app developers in Ghana i have come across are more interested in the ‘money side’ of the entrepreneurs journey, i was impressed upon to acknowledge the role the media played in shaping that mindset.
In a recent interview with Eric Kumah of NewAccra.com, and Patience Teiko Tetteh, software developer with E4 Solutions, i understood to some extent of the difficulties of app developers in Ghana.
The question that kept popping up was: Who was telling the ‘real stories’ of app developers and young entrepreneurs? How were Ghanaians going to know about applications made to solve their unique problems?
The #CitiTrends 2-Minute App Pitch was thus formed.
The idea is simple.
Ghanaian app developers have two minutes to pitch their applications to a listening public on award winning radio station Citi 97.3 FM. The pitches will be heard on #CitiTrends, a 30-minute technology focused radio show.
The pitches will cover :
1. Name and genesis of app
2. The problem the app seeks to solve in Ghana
3. How people can access the app
4. The future of the app
At the end of every month, one app developer will get an extended interview on #CitiTrends where they can expand on the details of their apps.
App developers can register their interest by sending an email to firstname.lastname@example.org. 2-minute voice notes of pitches can also be sent via Whatsapp number: +233 505811759.
It is an exciting time in the technology space in Ghana and i can’t wait to see where this pitch challenge leads.