Advertising and Marketing are crucial to the survival of any business or endeavour and as such impossible for us to kick start the year without touching on it, albeit briefly.
That was the focus of the show this week and my guest was Donald Ward (@DonaldWardGh) who is the President for Start-Up Cafe Africa and has about 6 years experience in PR, Social and Digital marketing.
We spoke about trends in the digital marketing space for 2017 and also some advertising technology that business owners and individuals should be looking to.
Ammishaddai Ofori shared some insight into an entrepreneurship drive that Flippy Campus was engaged in and Jeffrey also gave insight about a new PASSCO mobile application to help students prepare for their exams.
All this, plus more, on the show. Enjoy.