#CitiTrends S03 Ep 17: Branding basics for Tech Startups in Ghana

Show Promos-7What should young tech companies be looking out when they think about their brand and what it stands for?

That was the central question in this week’s episode of the show. We had a meaningful conversation with David Coleman, Chief Marketing Officer at Hubtel Ghana. He is  passionate about implementing tactical and creative solutions that create brand differentiation and improve competitive advantage that push revenues and profits to new levels. He has also worked on campaigns for clients like Coca Cola, Tigo, MTN, Vodafone, Woodin, and ECOWAS, among dozens of others.

The show also featured Eric Akumiah, the Project Manager of the Ghana Open Data Initiative and Wisdom Donkor, the Project Technical Lead at the Ghana Open Data Initiative.We spoke about state institutions and how seriously they take the concept of open data also how different systems can speak the same language to allow knowledge sharing.

Farida Shaibu and Jefferey Owuraku Sarpong were on hand with the Trending and Apps segments of the show respectively.

 

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