The Samsung Ecosystem – Will the galaxies fit?

The New Galaxy of devices

Having a device is one thing.

Having a device that connects seamlessly with other devices is a different story, altogether. 

Having five devices that can talk to each other seamlessly, connect with other services  and still give with a unique user experience; that is the holy grail. 

Brett Jones of the Nielsen Connect Partner Network, refers to that holy grail as an ecosystem. First used by British ecologist Arthur Tansley back in 1935 to describe the relationship between organisms and their environment, an ecosystem has become a sort of buzzword within technology circles. Brett refers to ecosystems as being about dynamic interactions between people, software, data, systems and services and how they connect, share, grow and transform together. 

During Samsung Mobile’s first ever virtual Galaxy unpacked event held on August 5, the gospel of Samsung’s growing ecosystem was repeated throughout the 1hour 33 minute sermon; and for good reason. Five devices were outdoored:

  • Galaxy Note 20/Note 20 Ultra: The flagship smartphone range 
  • Galaxy Buds Live: The flagship wireless ear piece 
  • Galaxy Watch 3: The flagship smartwatch  
  • Galaxy Tab S7/S7+: The flagship tablet 
  • Galaxy Z Fold2: “Cutting-edge smartphone with a 6.2-inch screen which unfolds into a 7.6-inch tablet-like display

Marketing Manager at Samsung Electronics West Africa, Tracy Kyei in an interview indicates that the growing Galaxy ecosystem, “works together seamlessly so you can spend your time focused on what matters most. The Note20 when paired with the Galaxy Buds Live, Galaxy Watch3 and Tab S7 delivers a connected experience across fitness, health, entertainment and even more.”

That is an ideal world, when you think about it. 

Imagine receiving a call while driving and picking up on your watch instead of on your phone. Imagine having a genius idea for a building project while in the bathroom and being able to sketch it on your phone with an enhanced stylus with a latency of just 9 milliseconds! Imagine being able to check in at the airport with your watch while your phone is tucked away in your backpack. That is what the power of an interconnected ecosystem is able to help you do; connect, share, grow and transform. 

With the introduction of five new devices to the Galaxy family in one event, it will appear to the average industry watcher that Samsung is poised to further pursue that interconnected dream. Here are three reasons, i feel, guide Samsung’s renewed vigour. 

Money 

Samsung is making money, let us not kid ourselves. But their biggest rivals, Apple Inc reported an incredible $22.2 billion in profit for the last quarter of 2019 with $91.8 billion in revenue making the fourth quarter of 2019 Apple’s most profitable in history. Samsung, on the other hand, dropped 38 percent in profit. Apple also shipped over 72 million iPhones in the fourth quarter, according to Counterpoint Research, while just about 70 million Galaxy phones were sold by Samsung. Those figures will make any company worried when global dominance of the smartphone market is your ultimate goal. Samsung’s A-series was the main sales driver while S20 series sales didn’t perform as well as anticipated due to the to the COVID-19 shutdowns. The drive for an ecosystem is clearly a strategy by the South Korean multinational conglomerate to get back in the big money zone of the device manufacturers. 

Competition 

There are two major companies Samsung is battling with in the global smartphone category. 

Huawei, the Chinese multinational technology company showed strong sales in China helping it edge Samsung to become the world’s biggest smartphone vendor in the second quarter of 2020.  Apple, the Cupertino-based technology company, has been making a killing since the launch of the iPhone 11 with revenues hitting the $55.96 billion mark in the second quarter of 2020, up by 8% from the previous year. 

The competition is not only about smartphone sales between Samsung and Apple, for example. It is deeper than that. Samsung has for years been the main chip supplier for Apple. The company even provided the flash memory used in the iPod. The relationship turned sour when Samsung decided to make their own phones in 2009. The relationship has been fractured since then.

With the release of the five devices and the bold statements Samsung sought to convey, one gets the sense the ecosystem mantra are not just words but a clear indication of its readiness to win the smartphone contest. Perhaps to prove a point to Apple for all this years of mockery. 

Brand loyalty 

There is something that makes anyone go back for more of a product or service. It can be the service quality, the other services or products from the provider or sometimes just bragging rights. 

With five devices, Samsung is betting on getting you to come back for more. If you have the Galaxy Note 20 Ultra phone for example, there is an incentive to get the Galaxy Watch 3 because then you have a device that will manage your health and a bit of your life as well. Grabbing the Galaxy Buds Live could be the next item to purchase to add to your collection. The list goes on and on. The association with Microsoft further illustrates this point. Imagine having access to all your Microsoft Office products across multiple devices from your phone to your tablet. Imagine accessing high end video game console experience on your mobile phone while on the go. There is an incentive to keep purchasing because the benefits go beyond simply purchasing one device. The added benefits make economic sense due to the added value. With a budding 5G industry coming into effect, Samsung will be looking to benefit greatly with all its devices it has released since 2019. Users of their devices will always feel the brand is a step ahead in the 5G race; seeing how slow other competitors have been in the area.

Note 20 Ultra

According to Investopaedia, “Samsung has three divisions – consumer electronics, device “solutions,” and IT/mobile. Consumer electronics means big boxes – TVs, kitchen appliances, air conditioners and washing machines. Device solutions refers to semiconductors, integrated circuits, LED panels, hard drives and other components. IT and mobile, includes the cell phones and tablets that are traditionally associated with Samsung.” 

Imagine a world where all the devices in these categories are able to speak to one another. That is the ecosystem, i believe, Samsung is gunning for. The question though is how well will the company be able to fit all of their galaxy of devices into that one ecosystem. 

#CITITRENDS S04 EP 23: MAde in Kumasi: Skills Development, Innovation and Knowledge Sharing with Yaw Adu-Gyamfi

Show Promos-8There has been a lot of chatter from the Ashanti Regional capital of Kumasi.

Chatter that centres on technology and growth and innovation.

There has also been a lot of chatter regarding the difficulties that technology entrepreneurs face. There has been a lot of conversation about how some of those problems can be solved.

Yaw Adu-Gyamfi is a co-founder of Centre for Social Innovations (CSI) and a man with extensive experience working directly with communities and young people, focusing on skills development, innovation and entrepreneurship.

He also coauthored a research paper titled: SKILLS DEVELOPMENT, KNOWLEDGE AND INNOVATION AT SUAME MAGAZINE, KUMASI. 

He joined me to share insights from the research paper and much more.

Enjoy.

 

#CitiTrends Episode 32: Lobbying for tech in Ghana vrs Investing in African tech

Ethel

Ethel Cofie, Founder of Women in Tech Africa

When there is a technology conversation to be had in Ghana, it happens on #CitiTrends.

The show this week features one of the women who has been advocating for the regularising of tech lobby groups in Ghana. She is the CEO of Edel Technology Consulting and founder of Women in Tech Africa, Ethel Cofie. I started off by asking Ethel if she thought Ghana really needed a tech lobby group in the first place.

The conversations about investing in African technology solutions then takes centre stage. Eric Osiakwan who is the managing partner at Chanzo Capital shares a little about his ‘KINGS’ concept. Amber Fowler who is a partner at Echo VC also talk about the some of the areas being invested in. Ben White, CEO of VC4Africa talks about where the investments were directed in Africa in terms of the technology space. Finally you hear from Vincent Kouwenhoven who is a managing partner at eVentures Africa Fund.

Awo Apaloo shares some insight about three mobile applications from three different platforms in the Apps segment of the show. There is Box from Windows mobile, Youtube Music from iOS and then Signal from Android. Nana Boakye-Yiadom then brings you up to date with the latest technology news in the Trending segment of the show.

Enough chatter. Get to listening.

 

 

#CitiTrends Episode 26: Making Ghanaian innovators global players vrs Tech Hubs in Ghana for growth

Source: Ventureburn.com

Source: Ventureburn.com

What a week it has been on the technology front in Ghana and what an amazing show it was on Citi 97.3 FM.

This week, the show started off with a chat about why technology innovators from Ghana and Africa seemed not to be making the global impact they should be making despite the amazing solutions they provide. Data and devices manager at MTN Ghana, Abdul-Latif Issahaku joined the chat to share his views.

We also visit the Innovation Week or “i-week” which is an initiative of Ghana – India Kofi Annan Centre of Excellence in ICT and aims at showcasing ICT innovations in Ghana and her ECOWAS neighbours. #CitiTrends sat in one of the sessions that focused on technology hubs and how they are preparing local tech startups and innovators for ‘global domination’. In the session were Elikplim Sabla of Mobile Web Ghana, Dorcas Okyere from Penplusbytes and Victor Ofebu of impact hub accra. The session was moderated by mac Jordan Degadjor.

Nana Ama Agyemang Asante shares three interesting apps on the APPS segment of the show called ‘Hooked’, ‘Curiyo’ and ‘Realarm’. Mawuli Tsikata brings you up to speed  with the latest in technology stories from across the globe as well.

Enjoy.

#CitiTrends Episode 19: Previewing Windows 10 vrs Lobbying Ghana’s Tech Future

Source: itpro.com

Source: itpro.com

It has been a great week and there is so much to catch up on.

The show this week features Francis Adu-Gyamfi who is the CEO of Matrix Designs Ghana, a technology company which is into integrated digital marketing and software development. Ahead of the July 29 launch of Windows 10, Francis, who has been using the early versions of Windows 10 for several months shares his experience with the revamped operating system.

Ahead of the Africa Mobile & ICT Expo 2015, George Spencer Quaye of Coasters Company Limited (organisers of the event) shares his vision for the event and how he intends to ensure that it helps in the shaping on the ICT future of Ghana.

Monica, a technology consultant from Kenya and who works with Making All Voices Count also shares some insight on technology growth on the continent of Africa.

Its a packed show. Press play and enjoy it.