The nomination, according to the Awards committee, represents the show’s efforts at pushing digital literacy and represents the best digital education entry from the West African country.
The World Summit Award selects and promotes the world’s best e-Content and innovative information and communication technology applications. The award is partnered with the key United Nations organisations and agencies; to date more than 178 countries are actively involved.
CitiTrends, currently in its 22nd week since first being broadcast on the Adabraka based radio station, is the only radio show in Ghana that brings both the global and local technology conversation to the people of Ghana.
According to host and producer of the show, Philip Ashon, “the show is a driver of innovation and looks to inform and empower and encourage Ghanaians to take advantage of new and appropriate digital technologies.
“Using the power of radio to reach a national audience, CitiTrends improves the overall digital literacy levels in Ghana by highlighting the local impact of the latest trends in global digital innovation so that Ghanaian businesses and individuals can make informed choices in their bid to grow their enterprises. It puts a strong emphasis on highlighting local innovators and solution providers.”
Segment editor of the show, Mawuli Tsikata also added, “every episode of the show features two major local technology solution drivers who speak on industry issues and problems and proper solutions where possible. Every edition also contains two major segments; Apps and Trending, where productivity mobile applications and the latest in trending technology news are delivered to audiences.”
According Mr Ashon, “the show also offers Ghanaian mobile and web application developers a platform to market their products through a segment called the ‘CitiTrends 2-minute App Pitch Challenge’.”
The 2015 World Summit Award (WAS) received 386 nominations from 86 UN member states and were selected from the WSA experts network through a democratic and highly competitive evaluation process and represents the best and most innovative solutions world-wide. The nominations demonstrate how mobile and internet applications can tackle social challenges, and have a strong local impact in the fields of health, education, environment, government or inclusion.